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No One Succeeds Alone: Misconceptions about Social Meda

In a nutshell, true influence is being able to turn to your friend and say, “Try this instead” and they actually try it. For a marketer, who here is the “target audience”, you or your friend?  It’s your friend because that’s the “end result” – getting this wider network of people open to accepting a new idea. Therefore, influencer isn’t the marketer – it’s you.  Algorithm for Irony After ...

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